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October 20, 2003
Ads Promoted Bush's "Clear Skies" to Hispanics But Did Not Disclose Extra Risk for HispanicsThe discontinued ad campaign that promoted President Bush's Clear Skies initiative to the Hispanic community, a sought-after group of voters, omitted key information about air pollution that is particularly adverse to Hispanics living in California.1 Contrary to the message in the ads that Clear Skies would "create purer air, better health and a more brilliant future in the United States"2 the initiative, in fact, would allow U. S. power plants to discharge additional amounts of sulfur dioxide, mercury, and nitrogen oxides than permitted under the existing Clear Air Act. Sulfur dioxide and the other pollutants are associated with diseases such as emphysema and asthma that disproportionately afflict Hispanics and other minority populations.3 In California, the large percentage of the state's 11 million Latino residents4 who live in the Central Valley and to the south already must breathe the state's most polluted air.5 The targeting of the ads to the Latino community had clear political overtones. As one GOP pollster said, "You have a president from Texas, with political advisers who wake up every day trying to get 40% of the Latino vote."6 The ad campaign was cancelled amid allegations it may have violated a law that prohibits federal agencies from spending money for "publicity or propaganda purposes" on legislation pending before Congress.7 Sources:
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